With the popularity of the BOCCHI THE ROCK! anime adaptation leading to a surge in instrument sales, it stands to reason that it would also drive interest in viewers looking to form their own bands. It’s in this inspiration that the series and equipment maker Yamaha are tying up to make it easier to start a band with the START! YOUR BAND LIFE campaign.
Poster and booklet preview
The campaign is aimed at high schools with active music clubs in Japan that are looking to make it easier for students to start bands with a new poster that features a blank area to advertise for new band members. Music shops around the country are also joining in by distributing a limited 12-page booklet in select stores featuring scenes from the anime and beginner equipment suggestions from Yamaha.
Applications for the poster will be accepted from April 2 to 30, while the booklet will also be distributed digitally in PDF format for those that aren’t able to get their hands on the real thing on April 2. More information can be found on the campaign’s dedicated site.
Crunchyroll currently streams BOCCHI THE ROCK! and describes it:
Hitori Gotoh, “Bocchi-chan,” is a girl who’s so introverted and shy around people that she’d always start her conversations with “Ah…”
During her middle school years, she started playing the guitar, wanting to join a band because she thought it could be an opportunity for even someone shy like her to also shine. But because she had no friends, she ended up practicing guitar for six hours every day all by herself.
After becoming a skilled guitar player, she uploaded videos of herself playing the guitar to the internet under the name “Guitar Hero” and fantasized about performing at her school’s cultural festival concert. But not only could she not find any bandmates, before she knew it, she was in high school and still wasn’t able to make a single friend!
She was really close to becoming a shut-in, but one day, Nijika Ijichi, the drummer in Kessoku Band, reached out to her. And because of that, her everyday life started to change little by little…
Source: Comic Natalie
